The cloud.
Today one of the most useful and revolutionizing pieces of technology available
to all size companies across all industries. It reduces physical space, limits
paper usage, and allows simultaneous remote access across several devices. All
the big guys are on board: Google, Apple, Amazon, Microsoft, and so on. They’re
already fighting for the spot of top cloud provider, with some companies, such
as Amazon, adding new technology to increase efficiency and lower costs of
their cloud services.
 |
| AWS set to have a big year in 2013. |
Amazon recently
launched a new cloud tool called Trusted Advisors that will monitor customer
service.
“Yes, we are actively telling customers they’re paying us more than they need
to,” says Amazon’s founder and CEO Jeffrey Bezos, “in the last 90 days,
customers have saved millions of dollars through Trusted Advisor.” According to
the New York Time Blog, Amazon’s cloud computing services AWS (Amazon Web
Services) will, “by next year AWS, which is growing fast, may well account for
more than 5 percent of company revenue.”
accounts to make sure that they are not paying too much money for the  |
| Jeff Bezos is looking towards the future, not short-term. |
This
comes from Amazon publishing their annual report and letter to their
shareholders on April 12th. In 2012 AWS accounted for a very small
piece of Amazon’s revenue only $2.5 billion of the $61 billion. Moreover, it
was listed under the “other” category. However, Bezos seems to have his eyes
set on the future and has made the cloud and technology services they offer
very affordable to the customers, something that the shareholders may not like.
According to the shareholder letter, “our
heavy investments in Prime, AWS, Kindle, digital media, and customer experience
in general strike some as too generous, shareholder indifferent, or even at
odds with being a for-profit company.” However,
this is the right move for Amazon, who is mainly thought of an online store. If
they plan on taking on the innovators at Google or the price tag of Apple, they
need to make their technology, not only unique, but also affordable.
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