There’s no doubt that ‘The Cloud’ is an efficient tool that can help businesses and governments save money. But is that it? Is the cloud only useful for obtaining business files remotely and increasing employee collaboration? No, the cloud is a mysterious new technology that continues to morph its way into new industries and promote its core values: costs saving and efficiencies. Where has the cloud found its way to now? Well, this time ‘the cloud’ has made its way to the silver screen and put movies online. Movies are the ultimate entertainment, they allow us to escape from this crazy world for a couple hours to laugh and cry. Now it seems that studios produce movies quicker and more efficiently with the help of the cloud.
Let’s take a look at the Oscar-winning Tony Clark. Clark founded the company Rising Star Picture that had their hand in making The Great Gatsby, Wolverine, and Hunger Games. Clark is a strong proponent of ‘The Cloud’ and says that it has saved his 40 employee, $12-million-a-year company money. However, Clark has taken the integration of the cloud a step further. In 2004, Clark received a grant of $500,00 dollars from the South Australian government to set up cine.net, which is a private network for Australian filmmakers that allow speeds up to 40 gigabits a second. This later gave birth to cineSync that, “allows directors and editors to work on a film by videoconference, sharing their ideas as images roll on their screens,” says The Sydney Morning Herald. Due to the mass use of cineSync in major productions, Clark and his team won the ‘SciTech Oscar’ in 2011.
CineSync isn’t the only cloud company out there creating cloud technology and winning awards in the film industry. Vision Cloud, a European Union startup that recently won the IBC2013 Special Award for their work with the cloud and media, is out there making waves. According to IBC’s CEO, Michael Crimp, "the landscape of our industry has been transformed, and continues to develop, from traditional broadcasting to content everywhere.” Soon, all movies will be edited, and possibly filmed, in the cloud with ability to stream them to your home instantly.